Innovative Operations

At Herbruck’s we’re guided by the belief that you can always be more efficient, you can always do better by your birds and you can always strive to produce a more-perfect product for the nation.

Onward, always

Within the industry, Herbruck’s is recognized for its record of innovation in technology and management techniques. Team members are encouraged to find solutions to challenges and suggest better ways to accomplish tasks. As a result of this forward-looking approach, Herbruck’s has been a national leader in a variety of industry-leading tactics, including:

  • Using bulk carts for retail store deliveries
  • Offering wide-scale direct store delivery
  • Providing the 18-egg carton
  • Devising and using robots for egg packing
  • Developing and using computerized monitoring equipment for the henhouse, the processing line, and HACCP (food processing)
  • Creating strict guidelines for hen husbandry
  • Processing poultry litter into dried fertilizer products
  • Developing litter-to-fuel technology
  • Implementing automated product traceability for food safety

All of these advancements stem from our longstanding commitment to proper animal care, food safety, environmental quality and social responsibility.

A fully integrated operation

As a fully integrated business, Herbruck’s owns and carefully manages all facets of egg production and processing, including:

  • Breeding and carefully selecting genetic traits
  • Raising superior pullets
  • Providing attentive care for laying hens
  • Automated egg production and processing
  • Inventory control and timely direct store delivery
  • Growing grains for our own feed
  • Blending feed to specialized formulas (feed mill)
  • Producing and distributing dried fertilizer products

Herbruck’s also supports hundreds of independent family farms by purchasing their grain as feed — both organic and conventional. We also partner with nearly a hundred small farms throughout Michigan and Indiana that produce organic and cage-free eggs to our strict standards.

We serve the bird

Industry memberships and certifications

At Herbruck’s, we pride ourselves on receiving the highest safety, quality and regulatory certifications to ensure that we always deliver the best product to our customers and their consumers.

See our certifications