Run by family, driven by integrity

For over three generations, the Herbruck family has been committed to being good stewards, good neighbors and good partners.

Stephen Herbruck

CEO and Board Chairman

Stephen joined the company in 1972. He currently serves as CEO and Board Chairman. He served as president from 1994-2016. Stephen has deep experience in virtually all aspects of the family business, from feed mill operations and pullet management to package design and engineering. Stephen earned his associate degree from Michigan State University in grain elevator management. His industry affiliations include Director of Midwest Foods Association; Chairman of Eggland’s Best, Inc.; Chairman of Eggland’s Best, LLC; Director of United Egg Producers; Past Director of Michigan Allied Poultry Industries; Director of the American Egg Board; member of the Consumer Marketing Committee; and a past member of Ionia County Economic Alliance.

Greg Herbruck


After completing a bachelor of science in Poultry Science from Michigan State University, Greg became a full-time employee of the family business in 1979. Today Greg leads the family business as President where he leads all Vice Presidents and all divisions, nine million hens and a team of 900 employees. He is responsible for financing, product marketing, human resources, client sales and distribution. Greg oversees all operations: Main Farm (2.5 million hens), Hennery (2.8 million hens), Chickery (1.5 million pullets), Green Meadow Organics (2 million hens) and feed mill operations. Additionally, Greg administers all nutritional programs, contract specialty egg production (1.6 million hens) and feeding programs, flock welfare, health and vaccination programs, biosecurity and site security, environmental programs, and waste management programs. He is involved in the United Egg Producers, the Midwest Food Association, is a previous member of the American Egg Board and the former President of Michigan Allied Poultry Industries.

Harry “Herb” Herbruck

Director and Executive Vice President of Operations

Herb Herbruck is an owner, Director, and Executive Vice President of Operations of Herbruck’s Poultry Ranch, Michigan’s largest egg producer specializing in organic and cage-free eggs. Herb is responsible for day to day operations of shell egg and egg product processing and distribution. He also designs and oversees construction of expansion projects; including permitting, settling in baby chicks, robotic automations and landscaping of the grounds. Herb has designed several innovations in hen living systems and is the strategist behind the holistic integration of raising pullets, egg production, egg grading and distribution. He regularly works with local municipalities to improve community infrastructure; including road projects and a sewer line initiative that brought city sewer to dozens of rural neighbors. Herb is motivated by his responsibility to his employees, customers, and consumers to continue innovating and reaching a higher standard. Herb has previously served as the Vice President of Michigan Allied Poultry and is the former Chair of the Michigan Employers Association. He enjoys working alongside his siblings, children, nieces, and nephews in their family operated business.

David Birchmeier

Chief Financial Officer

David joined Herbruck’s in 2017. Prior to joining Herbruck’s David spent his career as a finance executive for manufacturing companies in Michigan, Georgia, and most recently as Chief Financial Officer for a company in New York. David has worked in a wide variety of industries including automotive and building products for private equity owners. David completed his bachelor’s degree at the University of Michigan and resides in Grand Rapids.



Mohamed Mousa

Vice President of Production

Mohamed joined Herbruck’s in 2005 and is responsible for managing all production departments at all locations. Mohamed earned his bachelor of science in Animal Production in 1978 from Cairo University, Egypt and attended veterinary school at the same university. During the early part of his career in the poultry industry he supervised the building and operations of poultry farms including hatcheries and breeder facilities. During 1996-2003 he was a Complex Manager for Production and a General Manager from 2003-2005. Today, Mohamed is a board member of the Michigan Allied Poultry Industries. He is a past member of the Board of Directors for the Ohio Poultry Federation. Mohamed also served on the Georgia Poultry Federation, Georgia Egg Commission; as well as an Environmental Advisor to the Georgia Governor’s Council.

Ric Herrera

Vice President of Marketing

Ric joined Herbruck’s in 2019 and is responsible for managing the direction of the Herbruck’s brand, consumer and customer marketing as well as branded retail sales. Ric earned his Bachelor of Science in Business Management and Marketing from the SUNY. Prior to joining Herbruck’s, he held sales and marketing leadership and development positions with Specialty Foods Group Inc, Hormel Foods and Sara Lee Deli. Experience in these roles include category management, brand strategy, marketing and sales development.



Douglas Diekema

Vice President of Retail Sales

Doug has worked his entire career in the egg industry. He began his career while still in high school and continued while attending Davenport College for two years in management. Douglas has worked in every aspect of egg processing and marketing and after 30 years working in Sales & Marketing, Doug joined the Herbruck team in 2006. Doug is currently a board member for Egg Clearing House and along with sales, he manages all longs and shorts of eggs.