Our Next Generation

Amy Herbruck

Community and Public Relations Manager

Amy also began working at Herbruck’s at a young age. Her main responsibilities include reviewing requests for egg or financial donations, managing community relationships, promoting the company’s involvement in the community, and ensuring Herbruck’s is seen as a leading employer in the area. When she graduated from Kensington University, CA, with a Bachelor of Psychology, she pursued career opportunities in Florida, Illinois, and Grand Rapids, MI. These experiences include office management, customer service management, account relationship management, and public relations management at companies such as Tortuga Imports Inc., KNOX Nursery, Dr. Pepper Snapple Group, and Stratford Safety Products. Amy is passionate about connecting relationships between Herbruck’s and the community and donating to local charities. Recently, Amy was appointed to the American Egg Board of the U.S. Department of Agriculture as an alternate, representing Michigan’s poultry industry internationally.

Vince Herbruck

Data Analyst 

Like his fellow fourth-generation cousins, Vince grew up working on the farm. He serves as data analyst in our day-to-day operations and plays a pivotal role in modernizing our operations. He leads the transition of equipment from caged egg layers to cage-free environments, and advancements in animal welfare and farm efficiency.

Emily Beute


Emily is a fourth-generation Herbruck who has worked on and off at the company since she was young. Her primary responsibilities include scheduling interviews, orientation, and job postings, as well as following up with applicants and working with managers to maintain up-to-date information. Emily received her Bachelor of Business Administration at Davenport University and has previously been a receptionist, make-up artist, and reading tutor. Emily enjoys bringing talented individuals onto the Herbruck’s team.

Brennen Herbruck

Feed and Fertilizer Business Unit Director

Brennen has been with the company for over 11 years and has been in the poultry business his entire career. Brennen is the Feed and Fertilizer Business Unit Director responsible for important branding, sales and distribution initiatives for Nature’s Supreme, Herbruck’s line of organic fertilizers. Brennen is also a coder and enjoys spending time on the computer developing new technical solutions for Herbruck’s.

Cody Herbruck

Director of Processing and Operations

Cody has over twenty years of experience in the Poultry Industry and is responsible for overseeing four processing plants, ongoing projects, capital expenses, sustainable energy and reducing Herbruck’s overall environmental footprint. As a fourth-generation Herbruck, Cody began working with the company at a young age. Throughout his teenage years, Cody worked part-time, and following his graduation with a Bachelor of Economics from Hope College, he began working full time. Cody led the Herbruck’s solar project at Green Meadow Organics that brings clean energy to the community and our farm; because of his efforts, Herbruck’s was able to recycle over 12,731 tons of materials in 2021.

Jake Herbruck

Sales and Operations Manager

Jake also grew up working part-time at Herbruck’s. After earning his Bachelor’s in Business Management, Jake began working full-time at Herbruck’s. His primary responsibilities include managing relationships between Herbruck’s sales team and operations departments, developing solutions with operations departments to meet customer needs, and managing the flow of new and existing egg and fertilizer products internally and externally. Jake has spent over ten years in the poultry industry and is passionate about maintaining Herbruck’s position as a leading egg producer in Michigan.