Herbruck’s Poultry Ranch earns awards for marketing projects
February 24, 2023
SARANAC, Mich. – Herbruck’s Poultry Ranch marketing staff earned multiple awards for two projects from the West Michigan American Advertising Federation during a ceremony Thursday.
The Game of Life: Herbruck’s Edition and the Herbruck’s Coloring Book, were awarded Gold and Silver, respectively, American Advertising Awards honors called ADDYs that recognize and reward the creative spirit of excellence in the art of advertising.
“At Herbruck’s, we are always looking for creative ways to teach the community and our egg consumers about what we do, how we care for our hens and our commitments to our team and sustainability.,” said Lydia Ellison, brand manager at Herbruck’s. “These projects highlight all the great ways Herbruck’s makes delicious eggs and how we strive to be a good neighbor to the communities we serve. We’re so proud to have earned these awards for these two projects that were incredibly fun to work on and share with our community.”
The projects are meant to engage the community, Herbruck’s team members, customers and future industry leaders in a fun way, demonstrating certain processes in the egg industry so consumers can learn more and get excited about where their eggs come from.
A great deal of creative brainstorming and artistry went into both projects, from deciding how a player would go through “life” at Herbruck’s, to drawing and creating the game board, cards and money and creating relevant milestones for gameplay in The Game of Life: Herbruck’s Edition. The game walks players through the day-to-day life at Herbruck’s, highlighting the many different career paths Herbruck’s offers from information technology to processing to veterinarian, among others. The game was given away to several winners during a Facebook contest in which Herbruck’s had such a large response that it doubled the number of games given away. Herbruck’s team members also participated in an internal contest.
For the coloring book, the marketing team chose which parts of the company to highlight, as well as the history of Herbruck’s and various aspects of egg processing and production, including the life cycle of the hens. Kristin Donnelly, marketing coordinator, used an iPad to draw each coloring page with inspiration from photos of Herbruck’s flocks and facilities.
The coloring books are given to local schools, 4-H Clubs and during giveaways on social media. Those interested in obtaining a book can contact email@example.com.