Herbruck’s Poultry Ranch launches new outdoor cage-free eggs

FOR IMMEDIATE RELEASE: June 17, 2025
Contact: Sydney Smith, Byrum & Fisk Advocacy Communications, ssmith@byrumfisk.com

Love Your Eggs brand provides high-quality, ethically raised eggs

SARANAC, Mich. – Crack into a delicious breakfast with Herbruck’s Poultry Ranch’s latest launch — ethically raised, healthy, Outdoor Cage-Free eggs.

This new product is under the Love Your Eggs logo and is produced by Herbruck’s, a fourth-generation family business. The brand is launching its Outdoor Cage-Free product this week and a Pasture-Raised Organic egg product in the coming months.

“We are incredibly proud to launch the Love Your Eggs brand and provide delicious, ethically sourced eggs to families,” said Jake Herbruck, director of fulfillment for Herbruck’s. “Love Your Eggs hens are raised sustainably and ethically, creating delicious, healthy eggs, happier hens and a more responsible food system.”

Both products will be available from retailers in Michigan, Wisconsin and Illinois, including Martin’s Super Markets, D&W Fresh Market, Family Fare, Forest Hills Foods, Piggly Wiggly, Woodman’s Markets, VG’s Grocery, Hardings Friendly Markets, Sendik’s Food Market, Busch’s Fresh Food Market and five Meijer market stores – Bridge Street Market, Capital City Market, Rivertown Market, Woodward Corner and Independence Market

The Love Your Eggs brand aims to provide high-quality, nutritious eggs by ensuring the well-being of hens through humane and ethical farming practices. Through Love Your Eggs, Herbruck’s is committed to giving hens the freedom to engage in their natural behaviors while maintaining a safe and controlled environment that supports their health and happiness.

Love Your Eggs Outdoor Cage-Free eggs are produced by hens that are well cared for, have the freedom to forage and have access to fresh air to congregate, exercise, roost, scratch and even fly short distances. The hens living in a controlled environment are safe from predators and lay certified Cage-Free eggs.

The “Pasture-Raised Organic” label represents the highest quality eggs, produced by hens that enjoy daily outdoor access, fresh air and natural light.

Egg-laying hens have the ability to forage and satisfy their need for companionship. They have plenty of room to roam freely and easily move from indoor to outdoor spaces where they can bathe, perch and socialize. Sheltered courtyard areas provide shade and protect the hens from predators while they forage. Love Your Eggs hens are free from stress and ultimately lay high quality eggs with a deep yolk color that taste great and have high nutritional value. The Pasture-Raised Organic eggs will be certified organic.

Herbruck’s Poultry Ranch has a longstanding track record of producing high-quality, ethically sourced eggs that are made with the highest standards of animal care and sustainability.

Learn more on the Love Your Eggs website and by visiting Facebook and Instagram.

From left: Cody Herbruck, Jake Herbruck, Greg Herbruck and Harry Herbruck with Love Your Eggs cartons

Herbruck’s Poultry Ranch is a fourth-generation family farm based in Saranac, Michigan. Herbruck’s is the largest egg producer in Michigan and has locations in Michigan, Indiana and Pennsylvania. For more information about Herbruck’s, visit: www.herbrucks.com.

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